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This website had the following on the homepage, "The first ever platform for buying media based on time spent." We viewed that the web page said " Means that advertisers only pay for the amount of time that consumers choose to spend with their message." It also said " Time-based advertising is a much more consistent method of transacting attention than impressions. Benefits of Parsecs Time-based Advertising. Media buys that use time spent as a pricing metric are more predictable and less risky because time spent is more closely correlated to attention than conventional metrics." The header had digital as the highest ranking search term. It is followed by mobile, advertising, and parsec which isn't as ranked as highly as digital. The next words they uses is cost-per-second. time-based was included and will not be viewed by search crawlers.